Forrester Analyst: Don’t Wait to Jump into B2B E-Commerce


Be more like Google. And while you’re at it, be more like Amazon. B2B companies that don’t heed that kind of advice are destined to lag.  To thrive, they have to invest as much energy and resources in e-commerce as leading consumer companies have invested in B2C, a Forrester analyst and senior executive at a software provider told Topic: Customer Experience.

Gordon Kiser‘s insight:

Forrester produced a report earlier this year that highlighted the disconnect B2B companies have with e-commerce.

Forrester surveyed 717 B2B companies across North America, Asia Pacific and  Europe, the Middle East and Africa. Nearly 50 percent of all respondents or 353 companies are “currently selling direct to business partners online (B2B).”

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