Mobile App and Site Design – Why some retailers do mobile sites differently.

eCommerce Today

Gordon Kiser‘s insight:

If given a choice between a Mobile view and a Desktop view, how many of your site visitors would choose one over the other?

The conversion rates for mobile site shoppers and shoppers on smartphones using the desktop site are about the same.

From Internet Retailer research:

Two results may point to where retailers’ mobile sites are lacking. For example, “Retailers should use past purchases to inform personalized recommendations and discounts.” 41.3% of consumers agreed, 32.3% disagreed and 26.4% were neutral. And, “I want my favorite retailers to know who I am online, mobile and in-store.” 29.9% agreed, 37.8% disagreed and 32.3% were neutral.

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