Great post on Linkedin from Jamie Grenney on Big Data advantages with links (included below) to some great Marketing partners with solutions – leaders in their spaces – that simplify the monetization of the data.
“Big data is a buzzword that is ambiguous and often misunderstood. But it also feels like it could be the next big thing.
While some companies have the resources to collect big data and build their own proprietary applications, it is likely that best-of-breed vendors have better end-to-end solutions.
We’ve already seen this for A/B Testing, Search Optimization, Display Retargeting, Lead Scoring, and Product Adoption. In each of these categories, companies can ride the big data wave without having to hire a single data scientist.”