This is a great article I decided to reprint by Omer Farooque. It could apply to those outside the CPG industry.
“Much like the “Merchandise supply chain” there is a parallel and (since the digital revolution) equally important “Product information supply chain”. This information supply chain derives its characteristics from the lifecycle that the Product follows. The reason organizations redundantly expend time and money on managing product information within their four walls is due to the varying stages of the products lifecycle they are involved in.”